**[[STP Marketing]]** or **STEP Marketing** is a three-step framework to marketing a product or service. It is an initialism that stands for the three steps of *Segmentation*, *Targeting*, and *Positioning*. ^about Is it commonly expressed as the equation S+T=P (hence STEP): ![[STP Marketing.excalidraw.svg]] > **Segmentation** - Divide your addressable market into distinct groups based on demographics, firmographics, geographics, etc (market segmentation). > **Targeting** - Strategically determine which segments (and how many, and their priority, if more than one) to focus on. > **Positioning** - Develop product, positioning, and marketing that specifically appeals to the target This framework is closely related to [[TAM, SAM, and SOM]] and [[SOM, SOV, and ESOV]].