A **[[Persona]]** is an archetypical representation of a person. ^about It is an abstraction commonly used in fields such as [[Psychology]], [[Marketing & Analytics]], [[Cybersecurity]], as well as any kind of modelling that involves examining and simulating people and their behaviours. <span class="dataview">`$=dv.execute(dv.page("Persona (script)").script_local)`</span>![[Persona (tpdv output)#Content|no-h app-hidden]]