The [[PRAISE Model]], developed by [[Mark Priadko]], is a [[Framework|framework]] for structuring an engaging [[Communications|communications]] piece, typically in a business environment where the objective is to inform and convince and audience on a certain path of action. ^about It is an acronym that stands for: > **Purpose** - Establishing the purpose of the presentation as a simple and undeniable a point of agreement, e.g. corporate goals, values of excellence, etc. > **Recent History** - Providing the short history and contextual journey of the issue at hand (N.B. the issue itself, not the storyteller's journey with the issue) with a translation into real impacts today. Use data to objectively demonstrate the problem as a gap between the ideal and current states. > **Analysis** - A narrative through the objective investigation that was carried out, designed to lead the audience to the same insights and conclusions that will be made explicit in the next section, but without explicitly stating so. Encourage, empower, and allow the audience to form their own (and therefore more powerful) conclusions. > **Insight** - The centrepiece eureka moment of insight and conclusions, with its 'bluntness' tempered by the risk appetite of the audience (and the presenter). > **Strategy** - Naturally progressing the 'agreed' conclusion towards options, their logistics, and an evaluation of their feasibility and impacts. > **Execution** - Progressing even further into detail and more immediate and tangible actions and next steps.