**[[Marketing & Analytics]]** is a broad concept that covers the practice of gathering, analysing, and interpreting data related to businesses and markets; developing related predictions, models, and insights; and formulating strategies, processes, and techniques to implement action. ^about It is predominantly used by [[Business|Businesses]] to grow, maintain, diversify, and/or improve their market offering, their market share, and the efficiency in which they do so. ## Marketing & Analytics Pages <span class="dataview">`$=dv.execute(dv.page("Marketing & Analytics (script)").script_local)`</span>![[Marketing & Analytics (tpdv output)#Content|no-h app-hidden]]