**[[Jevons Paradox]]** is the term given to the phenomenon where advancements in resource efficiency unintuitively results in an overall increase (rather than decrease) in total resource consumption. ^about The intuited consequence of increasing resource efficiency (e.g. the power consumption of LED light bulbs over incandescent ones) would be a decrease in overall consumption of that resource (e.g. the overall electrical power consumed in lighting). However, the economics of the situation typically manifests as reduced running costs, which in turn increases demand, the sense of abundance, and fuels the exploration of previously-untenable use cases (e.g. the accessibility of computers to everyday users through the 90's into the 2000's). The end result of this is: while each unit of resource *is* consumed more efficiently, the total consumption of resources actually increases due to the surge in the breadth and quantity of use cases. This result is not in and of itself 'bad', but supports the conclusion (or couches the expectation) that **increasing resource efficiency is generally ineffective a reducing resource consumption**.