The **[[Growth-Share Matrix]]** (variously referred to as the *BCG Growth-Share Matrix*, *BCG Matrix*, or *Product-Portfolio Matrix*) is portfolio management tool used by businesses to classify and evaluate their products and services with respect to their current [[Market Share]] and [[Market Growth]]. ^about Both dimensions are considered valuable, though different combinations provide unique challenges requiring different strategies and approaches to investment. ![[BCG Growth-Share Matrix.excalidraw.svg]]