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# Content
| Cover | Classes | Spacer | Description |
| ----- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| | 2025-07-16 [[common/pages/Shu Ha Ri.md\|Shu Ha Ri]] - [[private/pages/Technique.md\|Technique]] \| [[Learning\|Learning]] | | a Japanese concept and philosophical technique to learning and mastering a skill. |
| | 2025-07-10 [[common/pages/Until one has loved an animal, a part of one's soul remains unawakened.md\|Until one has loved an animal, a part of one's soul remains unawakened]] - [[common/pages/Quote.md\|Quote]] | | Until one has loved an animal, a part of one's soul remains unawakened |
| | 2025-04-30 [[common/pages/Jevons Paradox.md\|Jevons Paradox]] - [[common/pages/Quote.md\|Quote]] \| [[Principle\|Principle]] | | the phenomenon where advancements in resource efficiency unintuitively results in an overall increase (rather than decrease) in total resource consumption. |
| | 2025-03-19 [[common/pages/In the factory we make cosmetics; in the drugstore we sell hope.md\|In the factory we make cosmetics; in the drugstore we sell hope]] - [[common/pages/Quote.md\|Quote]] | | In the factory we make cosmetics; in the drugstore we sell hope. |
| | 2025-03-13 [[common/pages/BAB Framework.md\|BAB Framework]] - [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | a simple copywriting formula with three frames: describing the user's deficient 'before' (current) situation, painting a picture of an ideal alternate 'after' (future) situation, then providing a means by which they may reach that future from their current. |
| | 2025-01-11 [[common/pages/Dataview Caching.md\|Dataview Caching]] - [[common/pages/Process.md\|Process]] \| [[Guide\|Guide]] | | a method to incorporate Dataview queries into Publish and/or ensure the results of Dataview queries are always 'resolved-as-markdown' within your vault |
| | 2024-11-25 [[common/pages/Parkinson's Law.md\|Parkinson's Law]] - [[common/pages/Quote.md\|Quote]] | | Work expands so as to fill the time available for its completion |
| | 2024-11-18 [[common/pages/Do the best you can until you know better.md\|Do the best you can until you know better]] - [[common/pages/Quote.md\|Quote]] | | Do the best you can until you know better. Then when you know better, do better |
| | 2024-11-17 [[common/pages/Arbitrary decisions for trivial corners.md\|Arbitrary decisions for trivial corners]] - [[common/pages/Quote.md\|Quote]] \| [[Principle\|Principle]] | | Just take some disorganized corner of your life that you don't have strong feelings about and just create an arbitrary decision structure and stick to it |
| | 2024-11-17 [[common/pages/Foundational Ontology.md\|Foundational Ontology]] - [[common/pages/Knowledge Management.md\|Knowledge Management]] \| [[common/pages/Framework.md\|Framework]] | | the highest-level and most generic tier of ontology, establishing the base framework upon which increasingly more specific domain (middle) and application (lower) ontologies are based |
| | 2024-11-17 [[common/pages/Two-option scenarios are a precursor to bad decision-making.md\|Two-option scenarios are a precursor to bad decision-making]] - [[common/pages/Quote.md\|Quote]] \| [[common/pages/Business Management.md\|Business Management]] | | the single best predictor [of bad decisions] is "did you only consider two options" |
| | 2024-11-17 [[common/pages/Veil of Ignorance.md\|Veil of Ignorance]] - [[Philosophy\|Philosophy]] \| [[Social Science\|Social Science]] | | a thought experiment by which participants are asked to design a society, within which they will become a member of, but will have no control over what role they will fulfil within this society. This notionally encourages participants to design an inherently fair society |
| | 2024-11-11 [[common/pages/AIDA Model.md\|AIDA Model]] - [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] \| [[common/pages/Framework.md\|Framework]] | | a marketing framework that models consumers as agents making their way through a sequence or funnel of stages |
| | 2024-11-10 [[common/pages/Icicle Hitch.md\|Icicle Hitch]] - [[Knot\|Knot]] | | a slide and grip knot that has an extremely effective hold on posts and poles under longitudinal forces pulling away from the standing end |
| | 2024-11-08 [[common/pages/Porter's Value Chain.md\|Porter's Value Chain]] - [[common/pages/Business Management.md\|Business Management]] \| [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | a high-level, comprehensive, and process-based representation of a business's core activity, purpose, and value |
| | 2024-11-08 [[common/pages/Value Chain Mapping.md\|Value Chain Mapping]] - [[common/pages/Business Management.md\|Business Management]] \| [[private/pages/Technique.md\|Technique]] | | a technique applied over value chains, for extracting more operational detail, modularity, and efficiency from a business's value chains, and the capabilities and enablers required to deliver them. |
| | 2024-11-07 [[common/pages/3-2-1 Backup Strategy.md\|3-2-1 Backup Strategy]] - [[private/pages/Technique.md\|Technique]] \| [[Productivity\|Productivity]] | | a redundancy technique to insure against the loss of digital data: three copies of your data, in two different media, with one copy always kept off-site. |
| | 2024-11-06 [[common/pages/Reflected Best Self.md\|Reflected Best Self]] - [[Personal Development\|Personal Development]] \| [[Exercise\|Exercise]] | | a personal development exercise that seeks to surface the empirically observed 'best self' or 'hidden potential' of an individual through the observations of people who know the individual well |
| | 2024-10-25 [[common/pages/Persona.md\|Persona]] - [[common/pages/Class.md\|Class]] | | an archetypical representation of a person |
| | 2024-10-22 [[common/pages/Customer Development Manifesto.md\|Customer Development Manifesto]] - [[common/pages/Framework.md\|Framework]] \| [[common/pages/Business Management.md\|Business Management]] \| [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | The core principles of better understanding and adapting your offering to your customers |