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This page was last regenerated at 2025-08-14T01:15:46.193Z. # Content | file.link | description | join(classes, " \| ") | | ---------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | [[common/pages/Advertising Metrics.md\|Advertising Metrics]] | the billing models and performance metrics typically used by publishers and marketing departments | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] \| [[common/pages/Framework.md\|Framework]] | | [[common/pages/AIDA Model.md\|AIDA Model]] | a marketing framework that models consumers as agents making their way through a sequence or funnel of stages | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] \| [[common/pages/Framework.md\|Framework]] | | [[common/pages/Ansoff Matrix.md\|Ansoff Matrix]] | a strategic planning tool that helps businesses with their growth strategy based on whether they are focussing on new or existing products, and whether they are targeting new or existing markets. | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] \| [[common/pages/Framework.md\|Framework]] | | [[common/pages/BAB Framework.md\|BAB Framework]] | a simple copywriting formula with three frames: describing the user's deficient 'before' (current) situation, painting a picture of an ideal alternate 'after' (future) situation, then providing a means by which they may reach that future from their current. | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | [[common/pages/Brand Architecture.md\|Brand Architecture]] | how a business structures its constituent brands, products, and services | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] \| [[common/pages/Business Management.md\|Business Management]] | | [[common/pages/Business Model Canvas.md\|Business Model Canvas]] | a business design template that simplifies business strategy into nine sequential 'building blocks'. | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] \| [[common/pages/Business Management.md\|Business Management]] | | [[common/pages/Customer Development Manifesto.md\|Customer Development Manifesto]] | The core principles of better understanding and adapting your offering to your customers | [[common/pages/Framework.md\|Framework]] \| [[common/pages/Business Management.md\|Business Management]] \| [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | [[common/pages/EBIT.md\|EBIT]] | Earnings Before Interest and Taxes (EBIT) is a financial metric used to gauge a company's performance in a way that is agnostic of its particular tax and reporting environment | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | [[common/pages/Economic Moat.md\|Economic Moat]] | the presence and strength of a company's ability to maintain a competitive advantage over its competitors. | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | [[common/pages/Growth-Share Matrix.md\|Growth-Share Matrix]] | a portfolio management tool used by businesses to classify and evaluate their products and services with respect to their current market share and market growth rate | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] \| [[common/pages/Framework.md\|Framework]] | | [[common/pages/Operating Model Canvas.md\|Operating Model Canvas]] | a high-level framework that simplifies conceptualising and designing a business's Operating Model into six key areas represented by the acronym POLISM | [[common/pages/Business Management.md\|Business Management]] \| [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | [[common/pages/Porter's Generic Strategies.md\|Porter's Generic Strategies]] | a framework aimed at helping businesses identify with one of three generic strategies based on the competitive advantage and the breadth of their target market | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] \| [[common/pages/Framework.md\|Framework]] | | [[common/pages/Porter's Value Chain.md\|Porter's Value Chain]] | a high-level, comprehensive, and process-based representation of a business's core activity, purpose, and value | [[common/pages/Business Management.md\|Business Management]] \| [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | [[common/pages/Sales Funnel.md\|Sales Funnel]] | a conceptualisation of how people end up customers | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | [[common/pages/SOM, SOV, and ESOV.md\|SOM, SOV, and ESOV]] | Share of Market (SOM), SOV (Share of Voice), and Excess Share of Voice (ESOV) are metrics that indicate the relative presence of a business in their market | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | [[common/pages/STP Marketing.md\|STP Marketing]] | a three-step framework to marketing a product or service. It is an initialism that stands for the three steps of Segmentation, Targeting, and Positioning | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | [[common/pages/TAM, SAM, and SOM.md\|TAM, SAM, and SOM]] | Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) are a trio of market size metrics used in marketing and product development | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] | | [[common/pages/Value Proposition Canvas.md\|Value Proposition Canvas]] | a marketing tool that aims to visual a map between the products and services of a business, and the needs of its potential customers | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] \| [[common/pages/Business Management.md\|Business Management]] | | [[common/pages/Van Westerndorp Price Sensitivity Model.md\|Van Westerndorp Price Sensitivity Model]] | a technique for determining the optimal price point for a product or service. | [[common/pages/Marketing & Analytics.md\|Marketing & Analytics]] |